Are you looking to improve the quality of your sleep? What you need is a good pillow. But, have you ever wondered, how much should you spend on a good pillow? I mean, the last thing you want is to spend a fortune on a pillow, only for it to turn out being lumpy, flat, bumpy or smelly. Similarly, you don’t want to save by spending very little cash on a pillow, only for it to give you more sleepless nights.


Indeed, the kind of pillow you choose can either mean a restful night for you or a long night of turning and tossing. Yet, pillows come in a wide range of sizes, materials and prices; with each of these claiming to offer the most comfortability while sleeping. This makes it quite challenging for most people to identify and choose the best pillow. In this article, we discuss what price range you should expect for a high-quality pillow and factors that you should look for when buying a new pillow. Read along!


How Much Should You Spend on a Good Pillow?

There are different types of pillows sold on the market today, such as latex, down feathers, buckwheat and memory foam pillows. These brand new pillows can cost from as low as $10 to over $1,000. According to Nick Robinson, the editor of, best pillows that offer long quality service go for between $25 and $100. In fact, if you do not have any difficulty sleeping or do not suffer from other sleeping disorders, you can get a good pillow for $10 or less. However, while these cheap pillows may offer you great quality and ensure a comfortable night, they do not last for long.

The price range set for each pillow is usually determined by a number of factors, such as the materials used, the size of the pillow (whether king-size or standard-size), the pillow height and the brand. Consider the five most common types of pillows and how much they cost on average:

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1. Cotton Pillows

Cotton pillows are not as common as they were some years back. Even so, these standard pillows offer several advantages to users:

  • They provide a thick, firm feel.
  • The fabric used to make the pillows is breathable and light.
  • They work well for all sleeping positions; stomach, side and back sleepers can use the pillow equally.

Cotton pillows cost an average of $50 to $100. And while they do not simulate clouds or contour like memory foam pillows, they are still a good choice for users who prefer pillows with firmer support.


2. Polyester Pillows

Polyester pillows are also referred to as poly-fill pillows. They are cheapest types of pillows you can find in the market, which makes them just the perfect choice for buyers on a tight budget. Consider the three main advantages offered by these pillows:

  • Polyester pillows are available in different degrees of firmness – Therefore, you can find a pillow for every sleeping position.
  • Unlike most other new pillows, polyester pillows do not have any scent or odor when first unwrapped.
  • They are hypoallergenic and do not host any dust mites or mold.
  • They are machine-washable.

Polyester pillows usually go for a price range of $10 to $85. The major downside about them is that they tend to become lumpy after some time.

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3. Memory Foam

Memory foam pillows are recommended for users looking for unbeatable support. They are available in several subtypes, with the most popular being the wedge pillows and shredded foam pillows. And while they are not as soft as most other pillows, they offer a number of advantages as shown below:

  • They encourage proper alignment of the spine.
  • They conform perfectly to the body without developing lumps.
  • They are hypoallergenic; they prevent the growth and develop of dust mites, mold and other allergens.

Memory foam pillows go for an average cost of $50 to $150.


4. Bamboo Pillows

These types of pillows feature an outer shell made of bamboo fabric, while the insides of the pillow are usually filled with foam. Bamboo pillows offer these benefits to users:

  • They expel heat and wick moisture, keeping you cool and comfortable as you sleep.
  • They are eco-friendly.
  • Since they are made using bamboo material, they are hypoallergenic and antimicrobial.

The average cost for bamboo pillows is $50 to $150. However, these types of pillows can be quite hard to clean.


5. Down Pillows

Down pillows are usually made with soft, quill-less feathers which are ethically sourced from the underbellies of waterfowl. When it comes to providing comfort, these types of pillows are ranked first among all other pillows. Here are some of the benefits provided by down pillows:

  • Since they are made of feathers, down pillows are very light.
  • They are highly durable and long-lasting, providing quality service for 5 to 10 years.
  • They are breathable during the summer and also keep users warm in the winter.

Despite the luxurious comfort they offer, you can find cheaper down pillows going for prices as low as $15. In turn, high-end down pillows can cost up to $260 or over.


Key Factors to Consider Before Buying a Pillow

As mentioned at the onset of this article, pillows come in multiple sizes, shapes, materials and prices. The wide range of choice available may make it challenging to choose the best pillow. To help you find the right pillow that is just ideal for you, consider these three key factors before making your purchase:


A. Firmness

Which is your favorite sleeping position? If you sleep mostly on your side, you will need a fuller pillow that compensates the gap left between your bed, shoulder blades and upper bed. Such a pillow will ensure that your neck remains aligned with the spine, preventing any strains. If you are a back sleeper, you will need a flatter pillow since we gap left between your bed, shoulder blades and upper back is smaller. On the other hand, stomach sleepers need thin pillows that only maintain the natural curve of their necks.


B. Breathability

If it’s one thing that makes sleep uncomfortable, or even impossible, is hot and sweaty nights. To ensure that you get the best sleep every night, invest in a breathable pillow that allows air to pass through and does not trap heat. As a general rule, pillows with denser filings are less breathable, and vice versa. Also, pillows that feature a single slab of foam have the least breathability, while those made of shredded foam or polyester are more breathable.


C. Return Policy

Pillows can be very expensive. And since you do now want to waste money on a low quality pillow, you would do well to fund one with a return policy or trial period. For example, retailers such as Sam’s Club and Walmart have a return policy that allows users to return their pillows with a full refund. Other manufacturers, such as Coop Home Goods offer a trial period of 100 nights, during which users can return their pillows if they’re not satisfied with them.



Having a good pillow means having better sleep every night; and having better sleep means a healthier and happier you. Therefore, if you do not have any pillow or if yours is an old pillow, it is high time you invested in a new one. But how much should you spend on a good pillow? Well, you can get a high-quality pillow from $25-$100; the ideal kind of budget that won’t make you break the bank!

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